We are Pop-Up City, an agency for urban transformation based in Amsterdam
Learn moreProjects
Temporary Design and Placemaking Rhônepark
Amsterdam's Sloterdijk district is on the eve of large-scale urban renewal. PUC is working on the preliminary design and programme of a temporary park in the area.
Revitalising Rural Regions: Shaping the First Town Deal
Commissioned by the Ministry of the Interior and Kingdom Relations, PUC worked on the preparations for the first so-called Town Deal. This partnership aims to use innovative solutions to improve the housing market, level of facilities and business climate in regions facing population decline.
Placemaking in Amsterdam’s Transformation Area Amstel III
Since 2018, we have been bringing new energy to Amsterdam's largest urban transformation area under the name HOBU.
Building Homes Together: A Book on 90 Years of Dutch Housing Construction
Housing construction plays a central role in the great challenges facing the Netherlands. In partnership with WoningBouwersNL, we embarked on a journey spanning 90 years of history and looking ahead 90 years into the future.
Publications
IKEA? WEKEA!
Public spaces belong to all of us. In collaboration with RAUM Utrecht, we made a trend report brimming with good ideas for inspiring streets, squares and parks where everyone feels at home.
Insights
VHS Café Is a Third Space for Tokyo’s Young Filmmakers
While the video store has long since disappeared from the shopping street, a VHS Café recently opened in Tokyo. This third space is an urban living room for the local film community starring the good old video tape.
Placemaking in Motion: Museums on Wheels
In France, Musée Mobile (MuMo) is proving that museums are more than static institutions. Their attractive museums on wheels bring art and culture to the people, making heritage more accessible to a wider audience.
Trevarefabrikken, a Case Study in Innovative Rural Revitalisation
In 2014, four Norwegian youngsters stumbled upon a disused factory on the Lofoten Islands. Inspired by its potential, they embarked on a journey to transform it into a vibrant hub for culture, food, and music. Today, Trevarefabrikken stands as a testament to the power of innovative rural revitalisation. We got a chance to speak to one of its founders, Martin Hjelle.
Breaking Winter Blues: Luleå’s ‘Say Hello’ Campaign Sparks Connection in the Cold
Many residents of the Swedish town of Luleå struggle with loneliness. Earlier this month, a campaign was launched calling on everyone to simply say "Hello" to each other on the street.